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Training | HSMAI Certified Revenue Manager (CRM) Qualification

The HSMAI Certified Revenue Manager Qualification is designed to provide participants with a thorough grounding in Revenue Management, Distribution and Digital Marketing practices. The Certification course keeps Revenue Managers up to date with new trends, supports hotel managers with an in-depth understanding of business processes required to optimise profitability, and provides the transitional education for moving from the position of Reservations Manager to Revenue Manage..

CRM Content overview

The Certification features 15 modules divided into three subject areas;

1 - Revenue Management

2 - Distribution and Digital Marketing

3 - Elective modules - development of specialist skllls

There are five modules to each subject area, four of which are delivered as one-day workshops with each followed by an online assessment. To complete the fifth module, delegates are required to present a case study that demonstrates practical application of the learning from the previous four modules within each subject area.

Participants can choose their final five elective modules allowing them to specialise in areas that are of particular interest to them, or of particular relevance to the hotel business environment they are working in.

For more details or to discuss the course please contact us, view the course content or the dates and costs.

You can also download a PDF brochure featuring dates and costs here HSMAI%20CRM%20Brochure%20Q2%20%26%203

Programme Overview

 

RM - Revenue Management		DM-Distribution and Digital Marketing		EL - Electives
RM01	Basic Concepts of Revenue Management	DM01	Electronic Distribution		5 modules of choice for example
RM02	Strategic Revenue Management	DM02	Digital Marketing	EL 1	Food & Beverage - RM beyond rooms
RM03	Practical Revenue Management	DM03	Social Media Management	EL 2	C&E Revenue Management
RM04	Total Revenue Management	DM04	Strategy and Business Models	EL 3	Working with an automated RMS
RM05	Case study and learning application	DM05	Case study and learning application	EL 4	Optimising your social media presence
				EL 5	Communication & Presentation skills

 

Revenue Management Course Content Quick Reference:

RMO1 Basic Concepts of Revenue Management
• A comprehensive overview of Revenue Management with a focus on key components and concepts

RM02 Strategic Revenue Management
• Designing an effective positioning strategy and revenue management goals

RM03 Practical Applications of Revenue Management
• Developing practical revenue management practices in line with the strategic goals of an organisation

RM04 Total Revenue Management
• Transferring existing knowledge of rooms revenue management to all business units of the hotel

RM05 Live Applications of Revenue Management

• Demonstration of applying the learned content around the key competencies of a revenue manager

Full course details here