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About Revenue by Design

Revenue Management is often an overlooked function amongst smaller properties and groups frequently because of lack of resources or understanding. Creating a full time position of Revenue Manager is not a viable proposition and responsibilities are often given to the current Reservations Manager, without support or training in the new skills required for this very different role.

Hotels often rely heavily on their electronic connectivity provider as a source for Revenue Management. However this is concentrated on the electronic channels only, which in many properties may only be up to 10% of the whole production. Therefore up to 90% of bookings are largely ignored. This trapped profitability can be released with good Revenue Management practices.

Revenue by Design offer three main services which can be implemented as a whole or a la carte, depending on an individual property’s needs and budget.

Stage 1: The Revenue Management Audit
Stage 2: Revenue Management Programme Development
Stage 3: Ongoing Revenue Management Coaching

Through the Audit we identify the hotel’s required areas of development.

Through Programme Development the hotel team develops the skills to create and implement a Revenue Management culture.

Ongoing Coaching places an experienced Revenue Manager within the hotel team with the goal to transfer the necessary Revenue Management skills to the current staff. This guides the staff in effective decision making, implementation of best practices and to become self sufficient in optimising revenue.

Janel Hoskins
Revenue by Design co-founder Janel Hoskins is responsible for driving revenue management consulting and strategies and takes on the role of Operations Director and Director of Revenue Management. Janel, who brings her considerable hotel revenue management experience to the table, has already helped many clients realise maximum profitability within   different business models.

With more than 15 years experience in the hotel industry, Janel has driven revenue growth for three, four and five star hotels throughout the UK and Europe. Prior to forming Revenue By Design, Janel was revenue manager EMEA for TravelClick, formally Vantis, where she managed a broad portfolio of properties in 11 countries generating annual revenues in excess of US$6.5m.

Prior to TravelClick, Janel was group revenue manager for Sarova Hotels where she managed revenue strategies, electronic distribution and EDS marketing campaigns. She has also worked for global brands as Holiday Inn and Marriott before concentrating on the independent hotel market.

Ally Dombey
Ally Dombey is a Director of Revenue by Design and Managing DIrector of r sister company IFH UK Ltd.

Ally is a firm believer in the power of coaching to improve the existing skills and knowledge base of individuals encouraging them to build on their own resources. She holds a Diploma in Executive Coaching from Management Futures and Revenue by Design will enable her to make full use of her coaching skills to develop and enhance revenue management skills across all clients.