We provide a thorough assessment of your current
Revenue Management position, and the Revenue Management culture
in operation at your property or group. This includes:
Your existing Revenue Management business processes
Your hotel identity and brand values
How you benchmark alongside your competitors
Your marketing and sales activities and how they integrate
with your revenue management activities
Your reservations and guest management processes
Your channel management and distribution capabilities
How you manage consumer generated content (CGC) i.e. the reviews written about you
Your web site capabilities
The technology and service providers that get your product
out to market including your web booking engine, your GDS providers and other representation
companies
During the Audit we;
Meet with the Rooms Revenue Team to discuss current strategies
and procedures this may be one person or many people
Interview Reservations and Reception staff.
Spend time observing the Reservation Office during working
hours.
What you do
In some cases we will ask for a questionnaire to be completed to
support rapid implementation of the audit.
What you get
Analysis of your current revenue position through
existing data analysis and team interviews
An evaluation of the Revenue Management practices in place
Business process evaluation to determine the processes which
need to be introduced to achieve future growth – these could
be revenue marketing or sales activities
A detailed report on the current situation with concrete revenue
generating recommendations on how Revenue Management could improve
both revenue and profitability.