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Strategy | Distribution

Hotel and Brand Internet marketing strategy
Our internet marketing strategy focuses on developing an online effective brand presence and takes into consideration the key marketing objectives, booking targets, budget, competitor positioning and local market characteristics.

We focus on developing a highly effective direct-to-hotel distribution strategy, ensuring you remain in optimal control of your guest relationship and the guest experience. Strategies include using third party partners where it makes sense to attract guests from markets you would not otherwise reach.

Working with the right third parties
Multi channel distribution strategies require understanding how revenue, cost of distribution and customer buying behaviour interact together. We help to create new strategies for working with internet third parties such as Expedia and Bookings.com and reservations partners and evaluate which are best suited to delivering more business, coupled with advice on how to use market intelligence reports available to track productivity.

There are a number of options to support automatic distribution of inventory, rates and rate restrictions out to channel suppliers from one platform. These solutions can streamline the time taken to update all channels and ensure the accurate update of each channel in a timely fashion. We provide guidance on which technology solution to opt for based on the number of channels to update, rate parity considerations, and dynamic pricing strategy requirements.

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Mobile distribution Solutions
The mobile channel is fast moving and set to be a primary platform for travellers to view, research and book hotels online. We provide consultancy services on solutions available for mobile Apps, using the Apple iPhone platform or the Google Android platform plus the development of hotel mobile booking engines, mobile web sites and mobile advertising.

Choosing the right representation brand and GDS Supplier
Representation companies provide an extensive array of services, from the full support of a soft brand such as Preferred Hotels, or simple connectivity to the GDS and support in getting a place in the major consortia programmes, such as SynXis.

Our services review the capabilities of these suppliers and match them to commercial requirements of the hotel or group. We thoroughly review reservation system functionality, channel management capabilities and sales and demand generation capability as required.

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Central Reservation System Selection
Building on hotel representation is a natural step in taking control of your own destiny and making your own distribution decisions. Whether you’re thinking of going private label on GDS or need to create a web booking platform for your hotel, our point of difference is a thorough understanding of your commercial position, your technical needs and how your business will need to change.

We have experience in guiding many clients in reservations system technology platforms and through the private label process in the GDS ensuring a seamless, risk free transition.

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