Internet
Marketing
Within
the hospitality industry the Internet has become a key component
in the marketing mix. Implementing the right internet marketing
techniques at the right time will leverage the maximum return from
your online marketing spend.
As specialist hotel marketers our internet marketing solutions assist
your organisation develop and implement an internet marketing strategy
designed to generate sustainable revenue based on your target market.
We focus on;
• Developing a highly effective direct-to-hotel distribution
strategy
• Ensuring you remain in optimal control of your guest relationship
and the guest experience
• Using third party partners where it makes sense to attract
guests from markets you would not otherwise reach
Brookfield – Our partner for Internet Marketing
Brookfield - The Internet Marketing Agency and Revenue by Design
represent a powerful marketing partnership, bringing together niche
expertise in web marketing, distribution and revenue management.
Brookfields specialist hotels team work alongside Revenue by Design
coaches to create and drive powerful web marketing campaigns that
fully integrate with your property’s revenue management and
distribution strategies.
What
we do…
Our comprehensive
internet marketing services include:
The internet marketing planning process
The internet marketing planning process is based on the SOSTAC®
process, a tried and tested marketing methodology. This simple, yet
powerful planning system forms the backbone behind all Brookfield’s
Internet marketing planning services. The planning methodology ensures
that the online marketing objectives are well researched, achievable
and in line with your overall business objectives.
Search
Engine Optimisation
The Brookfield Search Engine Optimisation (SEO) Programme is designed
for hotels that recognise the vital role that search engines play
in relation to their website performance. Our Programme is centred
on generating high quality website traffic exercising sustainable,
organic SEO techniques that will promote long term visibility within
search engine results.
eMail
marketing campaigns
Brookfield’s eMail Marketing Campaign Management services
are aimed at hotels who wish to; target new customers, improve communications
with existing customers, extend brand awareness and cross sell products
to existing customers. Our eMail Marketing Services are centred
on generating targeted responses and website traffic utilising established
eMail Marketing techniques.
Pay
Per Click campaigns
Brookfield Pay Per Click Packages are designed for hotels that recognise
the important role that Pay Per Click Campaigns can play in Search
Engine Marketing. Our packages are centred on generating targeted
website traffic utilising the latest techniques in Pay Per Click
management.
Banner advertising
Brookfield’s Banner Advertising Service is aimed at hotels
who wish to proactively attract their target audience utilising
online advertising space. Our service enables clients to target
specific market segments with dynamic advertisements increasing
brand awareness and website visitors.
Online
PR
‘Information and news travel fast online’ – Brookfield’s
Online PR Service is aimed at companies who understand the importance
of managing and extending their online brand image. Within the hospitality
industry, consumers will always have the last word especially from
an online perspective. Managing the message in this context becomes
paramount.
Blogs
Blogging is an independent component of Internet Marketing but can
also be part of Online PR or a Bolt-on for Search Engine Optimisation.
Our Blogging Service is aimed at companies typically within niche
sectors who wish to raise brand awareness and credibility, and generate
website traffic.
Web
usability services
Web Usability and Internet Marketing are inextricably linked. In
other words, both elements require the same amount of attention
to detail. Web usability relates to how ‘usable’ is
your site is, it certainly doesn’t relate to how many pretty
colours you can get into an 800x600 browser. At the centre of usability
are the customers and their experience. It naturally follows that
good usability leads to increased sales whether directly or indirectly.
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Contact us for further
information on our Internet Marketing Services.
+44 (0) 207 635 6810 |
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