info@revenuebydesign.co.uk
+44 (0)20 7635 6810

 

 

 

 

 

 

Strategy | Social Media

We offer hotels a platform for educating, creating and implementing social media programmes.

Social Media Audit
Services include an assessment of the current marketing strategy and position. This includes the current marketing & digital marketing practices to establish what the hotel or group is doing. We review activity that is initiated via the hotels direct (controlled) or via customers (uncontrolled) through social media sites such as Tripadvisor, Facebook Twitter, blogs, etc.

Social Media strategy development
We work with clients to fully define their commitment to a social media strategy and what they want to achieve - their objectives short term and medium term, and longer term

- Development of a social media team – with a key focus on including customer service skills
- Recommendations on how social media fits within an existing marketing budget
- The business processes to put in place to manage the plan, together with adjustments to PR messaging and tone of voice
- Any additional guidelines for staff, and executive teams on managing the plan
- Tools and reports (such as brand reputation reports) to manage and track activity and streamline the resource required
- The resource required to implement the strategy together with recommendations on whether to manage the activity in-house or outsource – with budgets
- Timelines for implementation