Seven steps to Meeting and Event Space Revenue Management

Whilst the transient segment has lead the hotel market recovery to date, reports from both TravelClick and STR indicate some potential for stronger demand in the groups segment in 2014. Projections ...

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From Market Segment Analyst to Behavioural Specialist - Managing the market segment of "Other"

One of the first questions we ask our hotels when we start working with them is “Who is your Customer?” Understanding who is booking into the hotel and when they book is one of the cornerstones...

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