'Every report is a failure' - Alexander Edstrom, CEO, Atomize, in discussion about the value of real time machine learning to revenue management

In this episode of 'The RevCast Podcast' we speak to Alexander Edstrom, CEO, Atomize who tells us how a chance dinner in 2014 sparked the idea to bring real time machine learning to the revenue management function and why he believes 'every report is a failure'.