First trip out for the Hotel Industry Social Media Monitor was at the BAHA monthly meeting. The aim of the survey is to provide a resource for hotels to benchmark their own activities in this area and offer a route to best practise. This is the first in a projected regular series of social media monitors, and features the highlights of the survey results. The fianl report is supported by information provided in supplemental interviews and case studies. Over time, results from the Social Media Monitor will provide hotels with a tool to evaluate progress, and to identify and address industry-specific challenges
Here’s the presentation for those who requested it. Final report is due mid March. Social Media Presentation Monday 21st February
