In this weeks round up, we look at the search functionality of Facebook. With a user base that now exceeds 2 billion.....yes that's right, 2 BILLION monthly active users, any insight into this phenomenon and how it can assist business is welcome. Also, a hotelier's guide to Metasearch, hotel technology simplified and our keynote speaker from our conference earlier this year, Benjamin Habbel, talks data disruption.
Is Facebook the next Google? Facebook's search functionality explained
With a recent study citing word-of-mouth and Facebook are the two largest sources of travel inspiration for millennials, we cannot ignore the reach and influence of Facebook on consumer behaviour. This article from Leonardo attempts to unravel the complexities of the search functionality behind this cultural behemoth.
Hospitality: When Disruption Checks In
Benjamin Habbel, founder of Voyat, Vice President of Business Development at Intent Media and keynote speaker at 'Seize Opportunity in Disruption' (the industry leading conference we hosted in February - click here to see what you missed! ) provides an overview as to how embracing data disruption can bring its own benefits to the hotelier and the bottom line.
The direct booking movement is moving to meta – what hoteliers need to know
Triptease has put together a Hotelier's Guide to Metasearch that includes everything that a hotelier needs to know about listing on metas.
The Four Pillars of Hospitality Technology
The vast array of technology solutions now available to hoteliers can be overwhelming. Here, Larry Mogelonsky, leading hospitality consultant, attempts to provide clarity and focus when assessing the seemingly limitless technology options available to manage your hotel.
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