This countryside hotel with over 40 meeting rooms was working with ageing unsupported technical systems and facing the prospect of new room stock coming onto the market after a significant...
This beautiful 5 star hotel based in a stunning coastal region realised that the days of offering fixed pricing were limiting their ability to achieve the revenues the property should be attracting. Local competitors offering dynamic pricing were clearly stealing share in periods of low demand and achieving higher rooms revenues in periods of high demand. The property approached Revenue by Design and requested support in implementing a new flexible pricing strategy based on a critical criteria that the hotel team was small and that any strategy implemented could not add to their workload.
Revenue by Design did a thorough assessment of the property's revenue position and the capabilities of the team and implemented a revenue management system that was able to manage the pricing into the market, automating the distribution of availability and rates through the property's Property Management System, web site, connection to a Central Reservations System and throughout all channels to market.
Revenue by Design configured and monitored the system to optimise the pricing decisions based on observed demand meaning that little intervention was required by the hotel. The hotel grew its average rate 19% and revenue growth of almost £200k.